How Accolade Partners Simplifies the LP Experience to Raise Over $1 Billion with Anduin

The Challenge: Attracting New Investors and Empowering Existing LPs

With decades of experience, Accolade Partners knew the heights the private markets had been riding wouldn’t last forever. Their disciplined strategy of building focused, high-quality portfolios had worked, but they needed new ways to sustain growth.

Andrew Salembier, Partner and COO at Accolade, saw that optimizing investor operations was key to attracting new investors and enabling existing LPs to invest more easily across their funds.

While the industry can be conservative about adopting new technology, Salembier and the Accolade Team have always pushed for more digital transformation. Through their experience and research, they had three requirements for an investor onboarding solution:

• A user-friendly interface that is easy for LPs to navigate on their own
• An overall tracking and back-end functionality that allows commenting for them and their law firm partners
• A smart profile feature that allows LPs to subscribe to multiple funds without having to fill out the same information each time

Before Anduin, Accolade tried another onboarding provider. As their fund launch approached, they discovered that this provider had over-promised and under-delivered. Recognizing the disconnect between their needs and the actual product, Salembier and his team quickly sought a new solution. Enter Anduin.

The Solution -  Simplifying LP Experience Throughout the Fund Life Cycle

From the start, Anduin collaborated closely with Accolade to meet all their requirements, ensuring a smooth and positive experience. “Getting started with Anduin was easy,” said Salembier.

“Once the Anduin Team analyzed and digitized our fund subscription documents, it was just a simple review process for us and our legal counsel since our subscription documents stayed more intact with Anduin than other providers,” explained Salembier. “Anduin’s proprietary conditional logic really helped it flow.”

While data rooms are standard, the ability to seamlessly transition from a data room to fund subscription with a single click is unique. Additionally, offering varied access levels to documents for different types of investors, as Anduin does, adds a unique touch.

As Accolade raised additional funds with Anduin, Investor Access proved crucial for unlocking new growth opportunities. This feature enabled LPs to create and save their profiles, including all necessary AML/KYC documents, allowing them to effortlessly subscribe to multiple Accolade funds with ease.

The Success - $1 Billion Raised with Anduin

With streamlined operations, Accolade now could easily double or triple their LP base if desired in the future.

While private markets fundraising and performance remained under pressure in 2023, Accolade Partners stood out. They maintained their leadership position in the venture and growth spaces by raising more than $1 billion across three new investment vehicles. Focused on venture capital and growth equity, these fund of funds will infuse capital into the dry market—a testament to Accolade’s strategic vision and team.

The story doesn’t end there. Accolade and Anduin are always striving to optimize and improve the fundraise process. Our teams are already at work designing new CRM integration workflows and exploring how Anduin can deliver a superior experience across institutional, high-net-worth individuals, and RIA investor types for future Accolade funds.